As Creative Director for Color by Amber I created their bi-annual jewelry catalog. This was the final catalog that I produced, and a favorite as well. My responsibilities in creating this catalog included location scouting, talent procurement, management of outside contractors (i.e, photographer, clothing stylist, and make-up artist), set styling, budget management, product selection, art direction, final imagery selection, concept and layout design, file production, final file output and print production.
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Jamberry Nails Packaging Design
During my time with Jamberry Nails, the company underwent a rebranding in collaboration with a local design agency. Once the rebrand was completed, I designed a custom packaging system for the nails wraps. Prior to the redesign, the nail wraps had been sold in clear cellophane bags and mailed in standard white postal envelopes. There was little to no recognizable corporate branding on the bags. It was the intent of the packaging redesign to increase the visibility of the corporate branding, separate Jamberry products from their competitors, and grow the recognizability of the Jamberry brand.
bridgette richards 