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When I was hired by Jamberry Nails, it was a young, fast growing company. As their first ever Creative Director, it was my opportunity to develop not only a creative team, but to set the brand standard for the company as well. One of the first projects that I reconstructed was the Jamberry product catalog. I produced both their 2013 Spring/Summer and 2013 Fall/Winter Catalogs. Up to this point Jamberry had been utilizing stock photography. With the new catalogs I was able to hire professional models, make-up and clothing stylists, and a photographer to create images that were unique to Jamberry and reflected the Jamberry brand, setting them apart from their competitors. I also created a new layout for the catalogs, that showcased the product in a more user friendly, professional and sophisticated way.