During my time with Jamberry Nails, the company underwent a rebranding in collaboration with a local design agency. Once the rebrand was completed, I designed a custom packaging system for the nails wraps. Prior to the redesign, the nail wraps had been sold in clear cellophane bags and mailed in standard white postal envelopes. There was little to no recognizable corporate branding on the bags. It was the intent of the packaging redesign to increase the visibility of the corporate branding, separate Jamberry products from their competitors, and grow the recognizability of the Jamberry brand.