Month: February 2016

Utah Museum of Fine Arts

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For several years I had the opportunity to work with the Utah Museum of Fine Arts on various projects, each one designed to engage young audiences who would be attending their various exhibits.

This piece was created for the Splendid Heritage: Perspectives on American Indian Art exhibit. The piece was designed as a circular dial, allowing the viewer the ability to begin with whatever artifact they choose, while also reflecting the Native American belief that all things are connected to each other.

UMFA_Speed

These old fashioned driving goggles were created for the exhibit entitled, Speed: The Art of the Performance Automobile, and were also to be used at the children’s exhibit at the Utah Arts Festival. The goggles were meant to be decorated, assembled and worn by children, therefore the design had to be very simply and easy to assemble. Using only four brads and a piece of elastic, these goggles were a big hit with the children and a favorite project of mine!

Jamberry Nails Catalogs

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When I was hired by Jamberry Nails, it was a young, fast growing company. As their first ever Creative Director, it was my opportunity to develop not only a creative team, but to set the brand standard for the company as well. One of the first projects that I reconstructed was the Jamberry product catalog. I produced both their 2013 Spring/Summer and 2013 Fall/Winter Catalogs. Up to this point Jamberry had been utilizing stock photography. With the new catalogs I was able to hire professional models, make-up and clothing stylists, and a photographer to create images that were unique to Jamberry and reflected the Jamberry brand, setting them apart from their competitors. I also created a new layout for the catalogs, that showcased the product in a more user friendly, professional and sophisticated way.

Jamberry Nails Packaging Design

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Jamberry_PackagingDuring my time with Jamberry Nails, the company underwent a rebranding in collaboration with a local design agency. Once the rebrand was completed, I designed a custom packaging system for the nails wraps. Prior to the redesign, the nail wraps had been sold in clear cellophane bags and mailed in standard white postal envelopes. There was little to no recognizable corporate branding on the bags. It was the intent of the packaging redesign to increase the visibility of the corporate branding, separate Jamberry products from their competitors, and grow the recognizability of the Jamberry brand.